Newmine Adds Shelley Nandkeolyar As Advisor

Boston, May 6th , 2013 — Newmine LLC, a strategic consulting firm focused on operations and technology strategy and execution for multi- channel retailers and consumer brands, announced that it has appointed Shelley Nandkeoylar, an eCommerce veteran, to its advisory board. Shelley will work closely with the Newmine team and it’s clients as a strategic advisor on maximizing omni-channel commerce for growth.

“We are very excited to have Shelley as an advisor to Newmine,” said Navjit Bhasin, Managing Principal and founder of Newmine. “His deep expertise and executive leadership in world of omni-channel retail with brands such as Levi’s, Williams Sonoma and Home Depot will be a tremendous asset to both Newmine internally and our clients. His vision on the future of consumer-centric-connected-retail will be a key asset for Newmine’s clients as they continue to implement strategies to address the challenges of omni-channel commerce.”

“Having run numerous eCommerce businesses, I understand first-hand the tremendous opportunities that exist in omni-channel” says Shelley. “But, I’m also keenly aware of the pressures and challenges that brands and retailers face as digital fundamentally transforms the customer experience across all touch points. I’m excited for the opportunity to work in an advisory capacity with the Newmine team to accelerate their strategic consulting efforts and deliver an even stronger value proposition to their clients.”

About Shelley Nandkeolyar

Shelley Nandkeolyar, Director Emeritus of Shop.org has launched and scaled several eCommerce and multi-channel businesses for iconic brands like – Levi Strauss & Co (www.levis.com) Williams –Sonoma Inc –(www.williamsonoma.com, www.potterybarn.com), The Home Depot (www.homedepot.com) and Martha Stewart Omni Media. Shelley brings 25+ years of experience as an executive building multi-channel consumer brands and leading them into the digital age. In addition to serving as consulting CEO and advisor to several retailers, he has launched a new retail startup.

About Newmine, LLC.

Newmine is a boutique consulting firm with deep cross-functional expertise within multi-channel retail operations and technology. Newmine’s consultants have executed projects for over 20% of Internet Retailer’s Top 500 multi- channel retailers ranging from cross-channel, in-store, eCommerce, merchandise planning, logistics, operations and data analytics. Newmine also provides due diligence and merger integration services to private equity companies and their portfolio companies. Learn more about Newmine online at www.newmine.com .

Media Contact: Mark Lightbody, Director of Business Development, mark@newmine.com, (617) 283-4442.